![]() So why do we put so much stock in these widely shared impressions? What is their purpose if they are completely unreliable? Yet the character judgments we make from faces are as inaccurate as they are irresistible in most situations, we would guess more accurately if we ignored faces. For example, politicians who simply look more competent are more likely to win elections. We make up our minds about others after seeing their faces for a fraction of a second-and these snap judgments predict all kinds of important decisions. The scientific story of first impressions-and why the snap character judgments we make from faces are irresistible but usually incorrect.
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